Sales vs Campaigns App

Sales vs Campaigns Performance Optimization App Bridge the Gap Between Marketing Spend and Sales Outcomes This Power BI App delivers an interactive, insight-rich dashboard to analyze the impact of your marketing campaigns on sales and lead generation. It empowers business leaders, sales strategists, and marketing teams to align efforts, track performance, and optimize ROI—across time, geographies, and customer types. By consolidating campaign activity, expenditure, and resulting sales metrics into a unified view, the app uncovers how specific marketing efforts fuel pipeline growth and revenue, helping businesses make smarter allocation decisions. Key Highlights: Campaign Activity Timeline: Track month-wise deployment of all campaigns across years. Spot overlaps, campaign frequency, and surges in activity for deeper context. Revenue Trend Over Time: Identify how revenue aligns with campaign cycles. Use these insights to time future initiatives with precision. Lead, Sales & New Customer Funnel: Understand how campaigns drive each stage of the funnel—from lead generation to conversions and customer acquisition. Spend vs Return Visualization: Compare marketing spend and revenue using dynamic visualizations to evaluate campaign profitability and fine-tune future investments. Filter Controls: Instantly slice data by Year, Month, Campaign, Region (if applicable), and Campaign Status to enable targeted, real-time analysis. Ideal For: Marketing Teams who want to justify and refine campaign budgets with performance-backed insights. Sales Leaders seeking to identify which marketing actions lead to qualified leads and closed deals. Executives and Analysts focused on maximizing ROI and synchronizing marketing with business growth strategies.