Churn Rate & Customer Classification

Retain Smarter, Grow Stronger — With Data-Driven Customer Insights This Power BI App equips businesses with a clear, interactive dashboard to analyze churn risk, classify customers, and drive smarter retention strategies. By mapping the entire customer lifecycle—from onboarding to inactivity—it helps sales, marketing, and service teams detect early warning signs, prioritize re-engagement, and build lasting loyalty. With a focus on behavioral segmentation, satisfaction metrics, and product/service feedback, the app empowers organizations to take proactive steps toward reducing churn and improving customer lifetime value. Key Highlights: Customer Churn Risk: Track inactive customers and calculate churn rate trends. Loyalty Segmentation: Categorize customers by tenure (New, Emerging, Established, Loyal). Rework Insights: Analyze the impact of quality-related issues on churn likelihood. Deal & Payment Patterns: Identify risk trends based on deal size and payment types. Product Group Analysis: Understand which offerings retain or lose customers most often. Technical Framework: Data Source: Excel sheet with structured records per customer. Power Query Prep: Cleans and categorizes fields like tenure, churn status, and satisfaction. Data Model Includes: Customer ID, Tenure Group, Deal Size, Payment Type Rework Request Frequency, Churn Status, Satisfaction Score Product Group and optional Churn Rate % (can be calculated in Power BI) Ideal For: Customer Success Teams reducing churn through targeted outreach. Sales & Marketing Leaders focusing on high-value or at-risk segments. Product & Ops Teams using rework and satisfaction metrics to improve service delivery.