SO1 - Segment of One

SO1 (Segment of One) provides an AI targeting engine for grocery retail, that dramatically increases promotion efficiency, helps fighting price wars, and creates meaningful 1:1 relationships to offline customers. By analyzing basket and metadata, the So1 Engine automatically understands what customers want, ranks offers by their preferences, adjusts discounts to their willingness-to-pay, and lets retailers deliver these highly relevant individual offers on all available channels - leading to significant top and bottom line impact.