Unified Client Profile for Financial Services

Overview:

The Unified Client Profile (UCP) is designed to create a holistic and dynamic 360-degree view of each client.

It aggregates data from disparate internal and external sources (CRM, core banking, marketing platforms, transaction data, etc.).

UCP empowers financial institutions (investment firms (WM/AM/RIA), banks, insurers) to gain deep insights into client needs, preferences, behaviors, financial goals, life events, and risk profiles.

This is powered by Dynamics 365, Power Platform, Azure (including AI and analytics), and Microsoft Teams, integrated into an industry-specific solution.

Key Features:

1. Data Aggregation: consolidates client data from diverse sources, supporting both structured and unstructured data.

2. 360-Degree Client View: provides a single, unified client record with all relevant information (contacts, demographics, interaction history, products, financial holdings, life events, preferences).

3. Financial Services Common Data Model: utilizes an industry-specific data model for standardization and easier integration.

4. AI-Powered Analytics & Insights: leverages Power BI and Azure AI/ML for pattern discovery, client segmentation, predictive insights (e.g., churn), and Next Best Action recommendations.

5. Life Event Tracking: identifies and enables responses to key client life events (e.g., buying a home, retirement) for timely, relevant offers.

6. Relationship & Interaction Management: integrates with Dynamics 365 (Sales, Service, Marketing) for personalized, omnichannel engagement and a complete communication history.

7. Portfolio Management Capabilities:

   • Investment Portfolio Monitoring: enables tracking and oversight of client investment portfolios.

   • Performance Statistics: facilitates calculation of key portfolio statistics and performance metrics.

   • Market Data Integration: supports integration with data vendors to retrieve real-time or delayed market prices for accurate valuations.

8. Collaboration Tools: Microsoft Teams integration for seamless collaboration among staff (e.g., relationship managers, specialists) around client profiles.

9. Audit Trail: comprehensive logging of changes made to client data and system access, ensuring accountability, supporting regulatory compliance, and facilitating internal governance.

10. Security & Compliance: built on the secure Azure platform, adhering to industry security standards and regulatory requirements (e.g., GDPR, KYC/AML).

Solution Benefits:

1. Enhanced Client Experience: deeper client understanding enables highly personalized service and relevant offers, boosting satisfaction and loyalty.

2. Improved Sales & Marketing Effectiveness: data-driven segmentation and targeting lead to more successful campaigns and increased cross-sell/upsell opportunities.

3. Better Risk Management: a complete view of client finances and behavior aids in accurate risk assessment and informed decision-making (e.g., lending, investment suitability).

4. Increased Operational Efficiency: automated data consolidation reduces manual effort, freeing staff for value-added tasks. A single source of truth eliminates data silos.

5. Faster Time-to-Market for Products: insights into client needs accelerate the development of in-demand financial products.

6. Regulatory Compliance: streamlines KYC/AML processes with centralized access to comprehensive client information.

7. Empowered Employees: equips employees with all necessary information in one place for faster, better-informed decisions, including portfolio insights.