What's Clay?

Clay is the modern way to orchestrate your go-to-market motion. Clay customers leverage our product to set up a strong data foundation for any go-to-market workflow.

RevOps teams at Notion, Anthropic, Intercom, Vanta, Ramp, Brex, and Dropbox use Clay to improve their data enrichment quality and automate manual sales & marketing workflows. Clay does this by consolidating 75+ enrichment tools into one credit-based marketplace, and layering AI to find unique data points not found in typical providers — leading to much higher coverage rates at a fraction of the price. After giving teams a solid data foundation, customers use AI to help them automate personalized outreach at scale across outbound, inbound, expansion and retention through any channel — from email to ads.

Clay and Dynamics 365

The Clay and Dynamics 365 integration enables Dynamics' customers to fully leverage the power of Clay. Dynamics' Customers are now able explore the following use cases with the Clay integration:

AI Enrichment: never waste time manually researching companies again. Claygent can visit a list of domains, find any info, and report back. Ask it to decide whether companies are SOC-II compliant, infer competitors, or anything you can imagine.
TAM Sourcing: build lists of the accounts and contacts that matter to you using firmographic filters, custom AI tags, and more. Send them directly to your CRM or data warehouse.
CRM & Enrichment Hygiene: maintain a clean, updated CRM by routing all your data through Clay first for enrichment, formatting, scoring, and more.
Automated inbound: enrich, score, and message inbound leads automatically using Clay and Microsoft Dynamics.
Intent-based selling: track job changes, new hires, promotions, and more in Clay to reach your buyers at the right moments throughout their buying journey.
Automated outbound: prospecting: deeply research and target customers who actually care about your product—whether building your TAM from scratch or nurturing a list of named accounts.

What our customers say about us...

“Clay is a game changer for marketing, data, and operations. We have tripled our enrichment rate with Clay’s combination of data providers vs. our previous solution.”

- Adam Wall, Head of Sales Operations at Anthropic

"I love using and working with Clay because its extensive customization options allow it to seamlessly integrate into various systems, making it an essential part of our tech stack. Their hands-on customer support ensures we build out flows in the most efficient way possible, enhancing our overall productivity and effectiveness."

David Bulmer, Sales Ops at Ramp

"Clay should be an essential pillar of every company's GTM stack, enabling outbound built on the highest quality data foundation possible. Now you can automate hours of manual research so sales teams can focus on selling."

- Stevie Case, CRO at Vanta

“Clay saves us hours a week that we previously spent researching and vetting companies that applied to our startup program. Our auto-approval rate has jumped to ~40% - with no manual work needed.”

- Josh Kim, Head of Growth Programs at Notion

Clay for Dynamics 365 Sales

by Clay