Footprints AI Retail Media

Footprints AI enables retailers to launch and scale their own retail media networks by combining a full retail media platform with end-to-end campaign management services, all deployed in the retailer’s private cloud.

We transform retailers' in-store and digital customer data into predictive media audiences, unlocking a new revenue stream from advertising across in-store, on-site, and off-site channels. Retailers get the technology, the audiences, and the operational services needed to run a high-performing retail media business, while keeping full control of data, privacy, and infrastructure.

Footprints AI provides a complete Retail Media stack:

The platform:

• In-store & online retail ads
• Retail audience planner
• Media-to-sales measurement
• Campaign reporting

• Media Strategy & Sales Insights
• Media Planning
• Campaign Setup
• Campaign Optimization

This model ensures retailers can immediately monetize their media assets and shopper data, without additional staffing, technical complexity, or operational burden.

Why Footprints AI is the most effective media out there:

• It understands how people browse and buy, in stores and online
• It helps brands deliver the right ad to the right person, at the right time, on the right channel: digital screens, in-store radio, website, mobile app, social media
• Shoppers see ads that matter. More of them buy.
• Brands pay only for real reach, and see in real time exactly what shoppers purchase, down to store and SKU level
• It is installed in retailer's IT infrastructure, as a full private white label software with on-prem data & AI processes

What advertisers get from Footprints AI for brand growth. Advanced Capabilities:

• Copilot for Campaigns & Insights: Ask anything related to shopping occasions, sales & campaigns. Tap into more than 300 shopping occasions fit to your brand
• Product Availability Ad Triggers: Start, stop or boost campaigns based on real-time, store level inventory data for your brand or competitors
• Predictive New to Brands Audiences: AI generated set of customers that have the highest potential to buy category in the next 1, 7 or 30 days and to switch to your brand
• Predictive Category Dynamic: AI generated suggestive campaigns, triggered by category slowing down, competition boosting up their share or key segment goes under index
• Category Alerts: Automated alerts sent on a weekly basis including warnings about competitors’ price & promo activities
• Relevance Based Dynamic Ads: No more time-based loops. No more cannibalization of your ads. Deliver and pay for your in-store prime time based on shopping occasions

Today, Footprints AI operates the largest, most advanced, and fastest-growing retail media ecosystem, connecting retailers, brands, and agencies into a powerful, federated omnichannel retail media network.