https://store-images.s-microsoft.com/image/apps.40870.1f0019bc-b646-4bc9-8732-2ecf11027aa3.2e93051f-9c11-4d8a-a7be-7d5be464b02e.755d3418-67a8-4a09-aa9d-266967aa47bf

CPG Explorer

by Celebal Technologies Private Limited

Copilot-Enabled GenAI solution with pre-built dashboards & instant access for SCM agility & growth.

Introducing Copilot-Enabled CPG Explorer, an enterprise-ready solution developed for consumer goods companies to improve visibility, agility, and performance across the value chain. Powered by Azure OpenAI, it provides persona-specific LLMs for instant access to product details, store policies, production planning, and compliance documents. The solution integrates data from SAP systems and unstructured repositories to deliver a single source of truth, supported by 7 interactive dashboards, 65 KPIs, and 1,000 documents. With GenAI-powered analytics, enterprises gain sharper insights into supplier performance, inventory, sustainability metrics, and sales outcomes—enabling improved customer experience, merchandising optimization, and stronger revenue growth.

The solution consists of two key components: CPG Explorer Playbook, an Azure OpenAI chatbot accessible via Web, MS Teams, and Mobile for quick SOPs, quality checklists, and contract support; and CPG Explorer Analytics, powered by Microsoft Fabric, Power BI, and Copilot, delivering pre-configured analytics for faster market response and contextual decision-making. Together, these capabilities open new opportunities in end-to-end supply chain visibility, personalized marketing, sustainability tracking, and customer loyalty.

Persona Benefits and Value Creation:

- Procurement Manager: Supplier performance insights, procurement planning

- Production Manager: Production monitoring, efficient operations

- Supply Chain Manager: End-to-end visibility, stakeholder collaboration

- Retail Operations Manager: Merchandising optimization, store performance benchmarking

- Sales Manager: Sales performance tracking, channel management

- Marketing Manager: Targeted campaigns, optimized spend

- Sustainability Manager: Waste reduction, carbon footprint tracking

Business Impacts:

- 15 to 25% Increase in revenue per SKU

- 10 to 20% Reduction in overstock, stockouts & dead stock

- 10 to 15% Reduction in consumer attrition

Get instant access to product insights and enterprise analytics. Try our solution now!

At a glance

https://store-images.s-microsoft.com/image/apps.3555.1f0019bc-b646-4bc9-8732-2ecf11027aa3.2e93051f-9c11-4d8a-a7be-7d5be464b02e.b00f633a-1969-489a-8604-6eb595ec747d
https://store-images.s-microsoft.com/image/apps.49232.1f0019bc-b646-4bc9-8732-2ecf11027aa3.2e93051f-9c11-4d8a-a7be-7d5be464b02e.1e8bc255-e506-4d6c-bb0c-4f3fb7764916
https://store-images.s-microsoft.com/image/apps.38039.1f0019bc-b646-4bc9-8732-2ecf11027aa3.2e93051f-9c11-4d8a-a7be-7d5be464b02e.569a7765-06d0-400f-a382-ccb92db6b470