The Healthcare Framework is created to provide a solution which is powered with Azure machine learning and Microsoft Dynamics 365 Marketing. The goal is to provide an end-to-end enrollment experience along with customized campaigns.

Key drivers of this solution include:

Member Onboarding
Member Engagement
Member Retention
Member Wellness

Cognitive intelligence to gather member insights using Azure Machine Learning:

Understand member traits using predictive modelling and machine learning
Promote member health with data insights based plans

Personalized member plans using Microsoft Dynamics 365 Marketing & MS Dynamics integration:

Deliver personalized offers to members complementing their healthcare plans for effective engagement
Utilizing marketing offer engines to churn out relevant offer

Automated customer journey workflows within Microsoft Dynamics 365 Marketing :

Timely reminders, seamless onboarding and engagement across touch points
Seamless data interchange between CRM & marketing systems to orchestrate the right customer journey

Healthcare Customer Engagement Framework

by Cognizant