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You will learn how to get started with Customer Insights. You will learn the concepts of ingesting and unifying data, calculating measures, building segments and creating unique customer profiles.
Customer Insights is Microsoft’s solution towards the demand for a Customer Data Platform (CDP). A game changer in your CRM landscape!
Companies store customer data in CRM and ERP systems, marketing databases, manually captured data sheets, market reports and the like. To increase the efficiency and effectiveness of your marketing and sales team a lot of value can be generated by combining all customer and market data.
Adding a CDP to your CRM landscape takes it a step further than traditional data warehouses or marketing data management platforms. In a CDP, data from different sources is gathered, combined and reinforced with intelligence (machine learning approaches, advanced algorithms, etc.) and made actionable.
The outcome: a central hub in which meaningful customer data is accessible within the context of the customer interactions, providing more meaningful insights and clearer contexts with a true customer 360° view and more detailed perspectives that lead to smarter decision-making and personalization through powerful segmentation.
Customer Insights focuses on the unification of data from multiple data sources, providing a single view of the customer. Customer Insights will tell your marketing and sales users what your customers’ expectations are, what a customer likes and dislikes, their behavior, etc. All this resulting in increased customer acquisition and retention.
In this 1-day workshop you will learn how your organization can get started with Customer Insights. You will learn the concepts of ingesting data, unifying data, calculating measures, building segments and creating a unique customer profile. At the end of the day you will understand the impact a customer data platform can have on how you interact with your customers and your offered customer experience.