LiveScan® offers a simple way for food brands to connect with consumers using dynamic data. By scanning the label, consumers explore batch-level, consumer-friendly details about the real history of a food product. Food system transparency builds consumer confidence and loyalty. Consumers want proof, not just another brand story.

Presents relevant, dynamic, batch-level data in a consumer-friendly format
Maximizes consumer engagement with minimal effort: no app to download and no registration required
Allows brand managers to configure the web app’s look and feel
Offers the source, certifications, transfer dates, sustainability metrics, and more food product details
Leverages existing data generated by suppliers
Provides 3rd-party validation through “Verified on Connecting Food” label

Live Scan Consumer Communication Tool

by Connecting Food