SAP Marketing Cloud Migration to Microsoft Dynamics 365 Customer Insights Briefing by Cluster Reply

Organizations using SAP Marketing Cloud are increasingly exploring ways to modernize their marketing technology landscape as the platform approaches the end of its lifecycle and organizations seek more advanced, data-driven marketing capabilities.
In this briefing, Cluster Reply introduces the capabilities of Microsoft Dynamics 365 Customer Insights and explains how organizations can evolve their marketing ecosystem using Microsoft technologies to build a unified and modern customer data platform.

Agenda

• Overview of Microsoft Dynamics 365 Customer Insights and its Customer Data Platform capabilities
• Key drivers for organizations replacing SAP Marketing Cloud and modernizing their marketing platforms
• Best practices for designing a unified customer data model and creating a 360° customer view
• Approaches for migrating customer data, custom objects, marketing segments, campaigns, and journeys
• Integration strategies with enterprise systems such as ERP, e-commerce, CDP, customer service, and analytics platforms
• Architecture patterns leveraging Microsoft Dataverse, Azure services, and the broader Microsoft ecosystem

Outcomes

• Understanding of how Microsoft Dynamics 365 Customer Insights can support a unified and data-driven marketing strategy
• Awareness of key architectural components and integration patterns within the Microsoft ecosystem
• Identification of potential next steps for organizations planning the evolution of their marketing platforms

Deliverables

• Overview of the Microsoft Dynamics 365 Customer Insights platform and its main capabilities
• Presentation of migration approaches & tools and best practices for transitioning from SAP Marketing Cloud
• Presentation of the integration approaches, focusing on the possibility of maintaining the existing SAP-centric architecture while introducing a new Azure middleware layer
• Illustration of a reference architecture for modern marketing platforms based on Microsoft technologies