AI-Powered Social Media Analytics (VALERI)

An intelligent social media analytics platform designed to help organizations monitor, analyze, and extract actionable insights from their online presence, enabling smarter decisions, stronger engagement, and data-driven strategies.

Built on the secure and scalable foundation of Microsoft Azure, leveraging Azure Analytics, App Modernization, and AI capabilities.

Key Features :

1. Sentiment Analysis Automatically analyze public sentiment (positive, neutral, negative) to understand brand perception and audience emotions in real time.

a. Azure AI Language performs sentiment analysis and key phrase extraction. b. Azure OpenAI enhances contextual understanding of nuanced or complex conversations. c. Scalable AI processing ensures real-time analysis across large volumes of posts.

2. Trend Analysis Identify emerging topics, viral conversations, and industry trends to stay ahead of the curve.

a. Azure Synapse Analytics processes large-scale social data efficiently. b. Azure Data Lake stores structured and unstructured social media data. c. Advanced analytics models identify trending keywords and conversation spikes.

3. Competitive Analysis Benchmark performance against competitors, compare engagement metrics, and uncover strategic opportunities.

a. Consolidated competitor data ingestion via Azure Data Factory. b. Comparative dashboards built with Power BI for engagement metrics, reach, and sentiment comparison. c. AI-driven insights highlight gaps and strategic positioning opportunities.

4. Audience Analysis Gain deeper insights into audience demographics, behaviors, interests, and engagement patterns.

a. Machine learning models built on Azure Machine Learning identify audience clusters and behavior patterns. b. Real-time segmentation powered by Azure analytics services. c. Interactive audience dashboards in Power BI.

5. Continuous Monitoring Track mentions, keywords, hashtags, and brand conversations across platforms 24/7.

a. Cloud-native applications hosted on Azure App Service or Azure Kubernetes Service ensure high availability. b. Azure Functions enable real-time event-driven processing. c. Azure Monitor ensures system reliability and operational visibility.

Security, Compliance & Scalability Leveraging Azure’s enterprise-grade framework :

• End-to-end encryption
• Role-Based Access Control (RBAC)
• Regulatory compliance alignment
• SLA-backed high availability