EXL HEDIS Analytics for Medicare Stars

EXL’s HEDIS Care Gap Intelligence Framework empowers healthcare organizations to elevate HEDIS compliance and CMS Stars Ratings through predictive analytics and data-driven outreach optimization. Deployed securely within the client’s Microsoft Azure environment, the solution transforms fragmented data into actionable intelligence—driving smarter interventions, better member engagement, and measurable quality improvements.

Challenges in Current Ecosystem

Healthcare organizations face persistent obstacles in closing care gaps effectively. Traditional broad-based outreach campaigns often yield low closure rates while high-risk members, those with the greatest clinical and financial impact—are frequently overlooked. Data silos between claims, provider systems, and engagement platforms limit visibility, and manual compliance tracking delays timely action. As a result, outreach is inefficient, costly, and often misaligned with member needs. Improving HEDIS compliance and Stars ratings requires a shift from reactive compliance efforts to proactive, data-informed engagement.

Transformative Solution Framework

EXL’s HEDIS Care Gap Intelligence Framework reverses the traditional quality improvement model. Instead of treating all members equally, it applies predictive analytics to prioritize individuals with high clinical impact and a strong likelihood of responding to outreach. This enables healthcare organizations to deploy resources where they deliver the greatest return—both in compliance improvement and member outcomes.

The solution supports three core operational objectives:

1. Identify members with multiple open gaps and high potential for closure.
2. Evaluate and optimize outreach strategies based on predicted outcomes.
3. Analyze claims, risk, and engagement data to inform preventive care programs.

Our HEDIS solution integrates seamlessly into your Microsoft Azure environment, enabling smarter interventions and measurable quality improvements. CMS Stars ratings directly impact MA bonus payments and market competitiveness. Improving HEDIS compliance measures is essential—but only when outreach is targeted, efficient, and member-centered.

Data Integration & Member 360 Architecture

At the foundation of this framework is a comprehensive, unified view of each member—the “Member 360.” This architecture integrates diverse healthcare data sources, including medical and pharmacy claims, risk adjustment factors such as HCC and RAF scores, SDoH like transportation or housing access, and provider performance metrics. Outreach histories and member response data are incorporated to assess engagement effectiveness, while eligibility and demographic information complete the picture. Built entirely on Microsoft Azure technologies, the framework leverages: • Azure Data Factory for secure and automated data ingestion and transformation. • Delta Lake for scalable, compliant data storage. • Power BI for interactive analytics and visual storytelling.

AI and ML Models

EXL’s solution employs a suite of AI models deployed through Azure ML Studio, supporting both real-time and batch scoring. These models guide outreach teams toward precision engagement—ensuring the right message reaches the right member at the right time. • Risk Class Model: Stratifies members into High, Medium, and Low categories based on SDoH and clinical risk factors. • Gap Closure Propensity Model: Predicts each member’s likelihood to close specific HEDIS measure gaps. • Preferred Intervention Model: Recommends the most effective outreach method—such as gift card incentives, IVR reminders, mailers, or live calls—based on historical response patterns.

Analytics and Key Performance Indicators

An integrated Power BI analytics layer provides stakeholders with actionable insights through intuitive dashboards. Decision-makers can monitor compliance trends, measure outreach effectiveness, and track member engagement performance. Key metrics include: • Per-measure compliance rates to evaluate HEDIS performance. • Gap closure rates to measure outreach effectiveness over time. • Likelihood-to-close scoring bands to prioritize outreach. • Outreach efficiency to assess return on investment by intervention type.

Measurable Business Impact

Organizations adopting EXL’s HEDIS Care Gap Intelligence Framework can expect tangible improvements: • 20–30% increase in targeted gap closures. • 15–25% reduction in unproductive outreach efforts. • +0.2 to +0.4 Stars rating improvement in target measures. • Enhanced provider performance through targeted, data-informed quality lists.

Why EXL?

EXL combines deep healthcare domain expertise with an AI-first approach to quality improvement. With prebuilt KPIs, dashboards, and models, organizations accelerate deployment and achieve faster time-to-value. EXL’s proven track record in improving HEDIS and Stars outcomes enables payers to compete more effectively, deliver higher-quality care, and realize measurable financial benefits.