Insights Bay – An intelligent customer data platform (CDP) - 3 Months implementation

With the right customer data platform in place, businesses can create golden customer records by merging customer data using custom deduplication rules. This help enterprises optimize their customer journeys and drive meaningful relationships while staying updated in real-time on changing customer preferences, and behaviors with a 360-degree customer overview. Insights Bay powered by Microsoft Dynamics 365 Customer Insights, acts as a single source of truth with the objective of enabling enterprises to closely bind themselves to their customers and deliver personalized customer experiences. Our experts at Techvista Systems convert readily available fragmented data into actionable insights that further help create unique customer segments, which are then leveraged to build comprehensive customer profiles inclusive of their behaviors and preferences. That way, the creation of customer-centric KPIs becomes easy, and ultimately, your sales, marketing, and customer service teams can utilize built-in AI/ML tools to curate personalized customer offerings. It ensures a persistent, unified, customer database that is accessible to other systems. Here’s an overview of Microsoft Dynamics 365 Customer Insights’ powerful features that will boost your chances of guaranteeing increasing customer retention followed by sustained loyalty metrics:

• Ingest customer data from multiple sources using a vast array of pre-built connectors.
• Deduplicate and merge customer records to create a trustable golden record of customer data.
• Create customer activities to monitor customers’ journeys across all touchpoints
• Create customer-level measures to understand customer behavior
• Create rule-based, consent enabled segments to provide personalized experiences to customers
• Use in-built, AI powered features to

• Customer lifetime value (CLV)
• Sentiment analysis
• Next best product recommendations
• Transaction and subscription churn

• Enrich customer data through third-party data providers and get a deeper insight into brand affinities.
• Automated data exports to other applications that help curate personalized messaging to augment customer satisfaction, which solidifies the chances of retention.
With the help of Insights Bay, organizations can:
• Understand customer behavior, increase customer retention & satisfaction, and boost customer loyalty.
• Offer personalized products and services to customers, based on their preferences
• Augment upsells and cross-sell opportunities through direct feedback surveys and sentiment analysis
• Personalize experiences through a cookieless future while protecting privacy
• Export customer analytics and leverage it along with enterprise data to optimize customer journeys through multi-channel analytics, and more!
When integrated with Azure Synapse, it offers broader opportunities for analytics by leveraging enterprise-wide data in conjunction with customer data to yield more actionable insights.