Media Spend Optimization

This 12-week implementation offer includes an assessment of your company's needs, an understanding of your current landscape and processes, and the implementation of a Media Spend Optimization Solution built with Microsoft Power BI.

This Augmented Data Analytics solution leverages Microsoft technologies, Machine Learning, and Advanced analytics to empower organizations to analyze, measure, plan ads/promotions/campaigns, and optimize spending. It enables CPG/Retail enterprises with end-to-end supply chain visibility, predict future buyer trends, and forecast sales so businesses can get valuable insights from their data, become resilient and innovate faster than their competitors and delight their customers.

Benefits:

• Reduce marketing costs by 2-3%
• Sales uplift by 2-3%
• Increase marketing ROI by 3%

Features:

• Data Ingestion from multiple internal and external data sources.
• Common data model for marketing to derive intelligence about the marketing from the data.
• Dashboards that highlight the campaigns that do not have expected returns.
• ‘What if’ analysis to understand the effect of campaigns including cannibalization and the halo effect.
• Prescriptive analytics machine learning models with top recommendations within the business constraints.
• Constant ad performance metrics & automated insights
• Data chatbots for natural language campaign insights and planning from within MS Teams

This offering includes assessment and implementation services for building & deploying Media Spend Optimization Solution built using Microsoft Power BI. The scope, price & timeline are determined based on specific business goals and the customer's requirements. Hence, the terms, conditions, and pricing will be custom to each engagement.